Funding support of up to £10,000 to help organisations raise the quality and accessibility of their tourism product and improve the visitor experience.

Some examples of the sectors that could be supported include:
• Attractions (farm parks and historic buildings)
• Leisure (cycling, fishing, water sports and outdoor pursuits)
• Culture (large scale events, galleries and visitor centres)
• Retail (garden centres and craft shops)
• Accommodation (hotels and B&Bs)