The Bottle Kicking Cider Company

Every Easter Monday two Leicestershire villages come together and contest the ancient tradition of 'Hare Pie Scrambling and Bottle Kicking'. Hallaton and Medbourne "wrestle" for bottles (barrels) that are dropped at the top of Hare Pie Bank, Hallaton.

There are no rules, and hundreds make up the teams, with thousands watching on. A game is won when one of the barrels is hauled across a stream marking the village boundary, with victory assured when 2 of the 3 barrels are claimed by the successful village.

At the foot of the bank is Cross Farm, home of 'The Bottle Kicking Cider Company'. Set up in 2010 as small scale, craft cider maker, proprietor Rob Morton used a grant from the Leicestershire Rural Partnership earlier this year to help extend and improve the manufacturing facility and storage space that will allow for increased capacity to produce the company's two famous brews - 'Scrambler' and 'Rambler'.

'The Bottle Kicking Cider Company' is now in a strong position to expand production to meet growing demand and exploit sales opportunities in the locality and further afield. We say 'cheers' to that!

"The assistance the Leicestershire Rural Partnership has given us has been invaluable. We have been able to carry out our expansion plans with confidence, and we are now in a position to fulfil the increased demand for our cider".