The extent of the businesses taking part and the promotion of this year's Food Fortnight has been excellent – the best year ever.

Matthew O'Callaghan, The Melton Mowbray Food Partnership

The fourth annual Leicester and Leicestershire Food Fortnight took place between Saturday 22 September and Sunday 7 October 2012. It started with key profile events in Melton Mowbray, Leicester and Hinckley and culminated in the ninth East Midlands Food and Drink Festival in Melton Mowbray during the final weekend.

Food Fortnight 2012 was a huge success, it was felt by most businesses and customers to have been "the best yet". The campaign was well organised, efficient, well publicised, and had an excellent range of varied events across the City and County to suit all budgets and tastes - making Food Fortnight bigger and better than ever!

We had a turnout of over 300 people to our event this year – the best ever. We were delighted with the coverage both in the Leicester Mercury events guide and on promotional posters and fliers, which really helped encourage visitors to our event, from all over the county. I would definitely take part in the Food Fortnight again in the future.

Ted Tann-Watson – Organiser Donisthorpe Apple Day

Overall outcomes from the fortnight were extremely positive including:

  • 75 individual events occured across the Food Fortnight, in Leicester City and and across the County including three key launch events in Leicester City, Melton Mowbray and Hinckley
  • 53 individual food businesses took part
    • 17 events in Melton Mowbray
    • 8 events in Hinckley
    • 11 events in North Leicestershire, Ashby de la Zouch
    • 8 events in Market Harborough
    • 22 events in Leicester City Centre
    • 9 events in Loughborough
  • Melton reported a 25% increase in footfall around the town during their 'Pie Fest' event and a significant increase in takings in all shops/cafes/restaurants over the weekend.
  • There was a diverse national and regional promotional campaign including three pieces in high profile national food magazines, including Olive, Woman and Home. Huge take up on Twitter and in local press and continued interest and support from online food bloggers.

Events occuring were varied and diverse ranging from the launch of a local recipe book; a food and craft event in conjunction with Twycross Zoo; bread-making courses; Pie Fest in Melton Mowbray; a school meals competition for school children; discounts in pubs and restaurants; food demonstrations; vineyard tours; displays in libraries and museums and much, much more...

My event was booked up immediately after the Events Guide came out. I would definitely take part in Food Fortnight again.

Jessica Edmonds, Born and Bread

  • LLFF 2013

    Details of Leicester and Leicestershire Food Fortnight 2013 can be found here