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In remote rural areas a small amount of grant funding can really help boost local business and ensure that everyone has the ability to shop locally!

The Good Grub Company was formed in mid 2009, by Michael and Gemma Wilford and was located on a small plot of land in Hose, north Leicestershire. The business started by delivering fresh eggs to the local villages and soon additional local produce such as Whissendine Organic Flour, jams and preserves, pork & beef was added to the deliveries before they grew into their Vegetable Box Delivery scheme.

At the beginning of December 2012, they expanded and opened their Farm Shop in Eastwell. A grant and expert retail advice from the Village Shop Support Service enabled a drafty barn to be turned into a comfortable retailing and tea room operation.

The Good Grub Company has recently won the Melton Times Best Independent Retailer and will be taking part in the Leicester and Leicestershire Food Fortnight this year.

At the heart of the Good Grub Company's values are the benefits that buying local produce can bring to the environment and the local economy.

By buying locally sourced produce, everyone, not just farmers, can contribute to ensuring that a well-managed countryside benefits the environment, as well as keeping money in the local economy.

Michael Wilford, owner of The Good Grub Company